Imagine you have a shop, the customer lands into your shop but does not get what he wants. What is the very next action he will perform? Leave your shop, isn’t it? In the digital world when a user leaves your website without taking any action, it is termed as a bounce rate. There can […]
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If you thought link building was dead, think again. Before 2012 link building was a relatively straightforward affair. The more links you had pointed at your website, the higher your ranking in the search engines. That simple formula was crushed beneath the Google Penguin update of 2012. But link building didn’t die. In fact, quality […]
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If you want to stay up to date with the latest marketing trends, you can not neglect video content. According to a recent survey, video posts have 135% greater organic reach than photos. Luckily for you, it’s easier than ever – and cheaper than ever – to include video in your marketing strategy. Live video […]
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When planning to start an online venture you must be sure on what platform to start with. You will be inundated with the choices available. Whether to start with a pre built eCommerce platform provider, or to hire a professional web developer to setup your digital store. The best advice will be to look at […]
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Here’s a hard, cold fact: Even the biggest brands in the e-commerce space deal with enormously high cart abandonment rates. Aggregate data from the Baymard Institute reveals that the average cart abandonment rate sits at a whopping 69.89 percent. Fortunately, up to $260 billion of lost sales due to cart abandonment can be recovered with […]
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There are a lot modern media trends in terms of Public Relations, or PR. Content creation incorporating SEO functions in a marketing capacity, but also in a PR capacity – you’re directly relating to not only the public, but specifically the public you’re trying to convert to your products and services. For best overall PR, […]
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Social media is an ever-changing phenomenon. It’s a marketing platform almost permanently subject to the mercurial whims of the public, meaning that anyone can get their hand in the game and change the flow of conversation. But how do you make your mark? In the roiling sea of content that is Instagram, Facebook, Twitter, and […]
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Your beautiful website doesn’t mean much if you can’t get people excited to visit. A business needs customers. And a website needs traffic. But finding traffic can be a challenge. Even when you think you have a system figured out, algorithms shift, customer tastes change, trends develop and you’re back to the starting point again. […]
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Many small business owners today still think that social media is free to use and market with. If they get approached by someone to manage their social media or do social marketing ads they think they don’t need it. They begin to say their child, niece or nephew manages their Facebook page and or Instagram […]
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First of all, let me take this opportunity to wish all of you a Happy New Year 2018! Before we get into the donation and giveaway, let me first make it clear that we are testing some basic concepts here – and if all goes good – then we will implement the long term plans […]
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A social media presence can be a huge asset. It can be profitable. It can build a tremendous customer base. It can be outrageously complicated to effectively manage on a regular basis. We all start social media marketing campaigns with the greatest of intentions. Once you’ve set up your multiple accounts, it usually only takes […]
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The trick is finding the most effective ways to leverage the knowledge and experiences of the LinkedIn users while also giving them back a bit of something in return
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Alain de Botton once said that “There is no such thing as work-life balance. Everything worth fighting for unbalances your life.” What does this mean to a mother? She has already unbalanced her life once by creating new life so intricately connected to her own. Must she now sacrifice just as much to give birth […]
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Productivity Hacks for Female Entrepreneurs to Start a New Year by making small changes over time and move forward toward a new, productive, year
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Time is money. Whether it’s your time or someone else’s, each hour is valuable. Spending those hours in the most productive way possible isn’t just lucrative. It’s common sense. And what better way to maximize your productivity than by repurposing the material that takes so much time to create? Your content. Think of how much […]
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Mar 9th, 2020
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