Tuesday, February 3rd, 2015

Social Media is dynamic.

It’s ever changing and those that can’t adapt to its changes – loses out pretty quick.

Here’s want happened in 2014 in a nutshell:

• Organic reach of facebook posts went down
• Google+ lost its authorship model
• Twitter launched twitter cards
• Linkedin launched its publishing platform
• New social sites like Ello and TSU were launched
• Snapchat, Instagram, and Vine are competing and taking away teens users from Facebook.

How can anyone keep up?

And here are the answers!

1) Neil Patel

For example Instagram and Twitter may only show you the posts that they feel you want to see versus showing you everything from your friends. This will help reduce the clutter and potentially make each social network more stickier.

2) Mary Jaksch

3) Kristi Hines

4) David Meerman Scott

5) Mari Smith

6) Michael Q Todd

In 2015 the trend will be for more and more people to improve their publishing and sharing ability. With better use of You Tube, Canva and WordPress and more and Hootsuite and Buffer for sharing. So to be seen and heard above the increasing noise the trend will be a much greater need to collaborate.

7) Brian Carter

8) John Lee Dumas

9) Gail Gardner

10) Tim Soulo

11) David Leonhardt

12) Kulwant Nagi

I think the number one trend would be case studies and self-experience articles. People are obsessed with generic titles like “how to get Facebook likes,” or “how to get traffic on a blog.”

They have gone through such a huge number of articles on these topics that such titles are no more enticing them now.

So to make the real impact on social media you’ll have to share the content which force the readers to click on it.

To create the huge impact in your niche you’ll have to come out of your comfort zone to first try the things and then write real case studies.

13) Jane Sheeba

Publishing media rich content (videos, catchy images, infographics etc.) is vital to gain social traction.

14) Sue Anne Dunlevie

15) Ryan Biddulph

16) Zac Johnson

17) Jason Schober

“Social measurement has progressed; marketers use different, targeted metrics for each SM campaign”

18) Alex HS Yong

Timestamped Google+ Hangouts On Air are a great YouTube integration where you can enhance videos with a minute-by-minute directory on top. Right now, it seems Google+ superfans are the main ones taking regular advantage of it, and I’m unsure why when it’s so cool. I think people either haven’t heard about it or feel scared to make a mistake. It’s a solution for long videos because of the parsing ability to deliver messages in a memorable way, all in one shot. The integrated post is then given its own URL and viewers can bookmark it for later reference.

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32 responses to “18 Experts Predict the #1 Social Media Trend for 2015”

1. Sue Anne Dunlevie says:

   February 4, 2015 at 6:18 pm

   Great idea for an article! I like the snippets of information. It’s amazing how much good info can be written in less than 140 characters.

   Thanks for including me,
   Sue

   Reply
   • Uttoran Sen says:

     February 4, 2015 at 9:15 pm

     Hey Sue,
     welcome to Guest Crew and thanks for your comment,

     Glad you liked the idea. 140 characters is pretty much enough to convey a message, however with the image and the link and some @mentions, I guess we hardly manage 80 to 90 characters for the actual message.

     thanks,
     Uttoran Sen,

     Reply
2. John Lee Dumas says:

   February 4, 2015 at 8:31 pm

   WOW, great article and thank you for the kind mention…I am honored!

   Reply
   • Uttoran Sen says:

     February 4, 2015 at 9:06 pm

     Hey John,
     welcome to Guest Crew and thanks for your comment,
     Glad to know that you liked the article, it is a pleasure to mention you,

     thanks,
     Uttoran Sen,

     Reply
3. Zac Johnson says:

   February 4, 2015 at 9:14 pm

   Great post and collection of advice from high authority experts. I love the the way you turned each of the responses into an image and made them easy to retweet as well. Thanks for including me.

   Reply
   • Uttoran Sen says:

     February 4, 2015 at 10:03 pm

     Hey Zac,
     welcome to GuestCrew and thanks for your comment,

     Glad to know that you liked the post and the image quotes,
     it is a pleasure to include you,

     thanks,
     Uttoran sen,

     Reply
4. C.S. Severe says:

   February 5, 2015 at 6:44 am

   This was a pretty insightful list; gave me a lot to think about for the future. Thanks for putting this together!

   Reply
   • Uttoran Sen says:

     February 5, 2015 at 12:17 pm

     Hey CS Severe,
     welcome to GuestCrew and thanks for your comment,
     glad to know that you liked the list,

     thanks,
     Uttoran Sen,

     Reply
5. Sunday says:

   February 6, 2015 at 2:38 pm

   Well, its revealing to know of some of the predictions attributed to social media in 2015!

   The social media trend predictions that readily caught my eye include the:
   – Mary Jacksh predictions of another network to replace Facebook – I wonder if 2015 would see to this!
   – John Lee Dumas prediction that 2015 will be seen as the year of the free podcasts and webinars – These would be truly welcoming! 😀

   I shared this comment in kingged.com as well.

   Reply
   • Uttoran Sen says:

     February 6, 2015 at 9:28 pm

     Hey Sunday,
     thanks for your comment,

     Surely, I like Mary’s comments and sincerely hope that some networks do come up and take away some part of Facebook’s audience. That will give us marketers more options for placing ads.

     thanks for your support,
     regards,
     Uttoran Sen,

     Reply
6. Michael Q Todd ( says:

   February 8, 2015 at 11:38 am

   Thanks so much honored to be included and am learning from the other quotes

   Reply
   • Uttoran Sen says:

     February 8, 2015 at 1:11 pm

     Hey Michael,
     thanks for your comment,

     It is a pleasure to include you,

     regards,
     Uttoran Sen,

     Reply
7. Scott Allen says:

   February 9, 2015 at 9:24 am

   15 experts, and not only do none of them agree, a couple of them actually predict the exact opposite! In other words, no one really knows. 😉

   I do really like the TweetDis plugin you’re using — ordering now.

   Reply
   • Uttoran Sen says:

     February 10, 2015 at 12:16 am

     Hey Scott,
     welcome to Guest Crew and thanks for your comment,

     Rather than saying – No one really knows – I guess it is about having multiple choices that leads to the same positive outcome.

     About the TweetDis plugin, we are doing a contest for it. Do take part, you might just win a copy of it.
     And yes, it is working out really well for us 🙂

     regards,
     Uttoran Sen,

     Reply
8. Brian Belfitt says:

   February 10, 2015 at 8:31 pm

   These are great pieces of advice by social media experts. Being a social media marketer myself, it’s important that we keep ourselves updated with the latest trends. Some social media networks have a larger user base than others. So we also need to prioritize between them to reach more audience.

   Reply
   • Uttoran Sen says:

     February 11, 2015 at 2:24 pm

     Hey Brian,
     thanks for your comment,

     Excellent input, surely one should prioritize and be active on networks that brings back the best ROI for our business,

     thanks,
     Uttoran Sen,

     Reply
9. Neon emamanuel says:

   February 11, 2015 at 2:37 am

   i really love this one “David Meerman Scott @dmscott Marketing and sales are converging in digital & social in 2015.” and i think its true, but i think due to this effect, more spend, leads to less views, when the masses to reached are much, then people who pay less for ads are neglected.

   Seriously had vowed never to run a facebook ads because of its cheat alorith , as a n entrpreune, i gain les from my affiliate marketing only to spend it all on social media marketing.
   *silly*

   Anyways nice article i shall hold on and see what the future really has.

   Reply
   • Uttoran Sen says:

     February 11, 2015 at 2:21 pm

     Hey Neon,
     welcome to GuestCrew and thanks for your comment,

     I like facebook ads, so far it is working out pretty well for us. But I hate to see the organic reach of facebook fan pages go down so poorly,

     thanks,
     Uttoran Sen,

     Reply
10. My 23 Best Types of Blog Posts That Grab Attention says:

    February 11, 2015 at 3:30 pm

    […] many bloggers do well by creating an eye-catching, pinnable graphic (or 18 of them, as in this Guest Crew post) for their post. Add a video or audio file. It doesn’t always have to be all […]

    Reply
11. Naomi Dinsmore
    Twitter: startbizquitjob
    says:

    February 13, 2015 at 2:43 am

    Automated content sharing is a big boom. I love it! It sure does save me a lot of time.

    Facebook certainly is in decline. I sense that it will disappear just as fast as it appeared.

    But it’s still sending me the best quality traffic out of all of my social media accounts.

    naomi

    Reply
    • Uttoran Sen says:

      February 13, 2015 at 12:08 pm

      Hey Naomi,
      welcome to Guest Crew and thanks for your comment,

      Facebook sends us a lot of traffic too and it still is the largest network, however with the organic reach of posts declining I have stopped working that hard on it,

      thanks,
      Uttoran Sen,

      Reply
12. Face-Off Of The Facebook Killers - Social Media Revolver says:

    February 13, 2015 at 7:30 am

    […] Seen.is makes it easy to post videos, images and sound (a nice little bonus if you are a recording artist) and links, and it grabs the image from the link. However, the images are tiny, very hard to view – you cannot read the text on many memes. Seen.is is simply not image-friendly, which won’t play well with most social media users (especially since I predicted that mixed media will be even more important in 2015). […]

    Reply
13. Vernessa Taylor says:

    February 16, 2015 at 4:47 am

    Cool round-up and lots of quotables. Recurring themes of collaboration, social analytics, and more images to undergird the shrinking word-messages — all good takeaways.

    Thanks Uttoran!

    (Comment also left on blogger sharing site Kingged.com)

    Reply
    • Uttoran Sen says:

      February 17, 2015 at 3:04 pm

      Hey Vernessa,
      thanks for your comment,
      Glad to know that you liked the quotes,

      thanks,
      Uttoran Sen,

      Reply
14. Yavan Kumar says:

    March 5, 2015 at 1:14 pm

    Thanks for sharing these great advice by the experts of social media. As a social media marketer, it is very important that we always share the latest trends for the audience.

    Reply
    • Uttoran Sen says:

      March 5, 2015 at 9:14 pm

      Hey Yavan,
      welcome to Guest Crew and thanks for your comment,

      Glad to know that you liked the advices,
      thanks,
      Uttoran Sen,

      Reply
15. Andrew M. Warner says:

    March 18, 2015 at 6:03 pm

    Hey Uttoran,

    Great post. What Kristi Hines said is spot on for me, I already am using automated services to free up time for sure. More than I even did last year.

    Really great article and I like how you structured it.

    – Andrew

    Reply
    • Uttoran Sen says:

      March 18, 2015 at 10:07 pm

      Hey Andrew,
      welcome to Guest Crew and thanks for your comment,

      Surely, am using dashboard’s myself and looking foreword to use them even more in the future. There’s way too much social media activity going on and without a dashboard it is just impossible to manage,

      thanks,
      Uttoran Sen,

      Reply
16. Gordan says:

    April 24, 2015 at 2:37 am

    Well images are great source to drive attention and I like it. You’ve made it super simple by sharing all the predictions in images types.

    Thanks

    Reply
    • Uttoran Sen says:

      April 24, 2015 at 7:10 pm

      Hey Gordan,

      thanks for your comment,

      Yeah, images and quotes get the most shares,

      glad you liked it,
      regards,
      Uttoran Sen,

      Reply
17. Sneha says:

    August 15, 2015 at 11:14 am

    Hey.,Facebook certainly is in decline. I sense that it will disappear just as fast as it appeared.But it’s still sending me the best quality traffic out of all of my social media accounts.Seriously had vowed never to run a Facebook ads because of its cheat algorithm , as a n entrepreneur, i gain less from my affiliate marketing only to spend it all on social media marketing.Some social media networks have a larger user base than others. So we also need to prioritize between them to reach more audience.Great idea for an article! I like the snippets of information. 🙂 🙂

    Reply
18. Cent says:

    October 9, 2015 at 7:13 am

    Hi Uttoran Sen,

    Really great round up post with a twist – images. I have to agree with one of my mentors Zac. Thanks for the post.

    Cheers,
    Cent
    Cent recently posted…Content Repurposing Tips and Strategies You Should Know – INFOGRAPHIC

    Reply