Wednesday, March 24th, 2021
The events of 2020 and now 2021 are unprecedented in our modern history. When the word first began to spready about COVID-19 and then mutterings of a possible global pandemic emerged, people were skeptical. We had heard similar things about Swine Flu, Bird Flu and, of course, Ebola. Many assumed this latest epidemic would eventually peter out and fade away.
But it didn’t.
For the first time in decades, perhaps even centuries, the entire world paused as a virus spread quickly across borders. COVID didn’t care about national borders. It simply traveled where it could, infecting who it could, and countries and their citizens scrambled to create an effective response.
Within weeks, countries were completely locked down. Borders were closed. Almost all travel ceased, and citizens were sent home, hoping to slow the spread of the virus in neighborhoods, workplaces and schools.
As children finished a rough school year online and many adults found themselves homeless, we waited. We waited for good news. We waited for signs of hope. We waited for the world to feel safe again.
While some countries found ways to protect their people through iron clad borders and policies, other countries are still fighting more than a year later. The fight continues, but those glimmers of hope are finally started to emerge.
Vaccines have been developed. Schools are cautiously reopening. Companies are making plans to bring workers back to the office and we are finding ways to start living a fuller life despite an ongoing global pandemic. But not everyone is with us to celebrate. At the time of writing, more than 2.6 million people have died from the novel Corona virus, and we aren’t done fighting yet.
While every country, and every resident, had its own version of the fight against the virus and its spread, so much has happened to bring our global communities closer together in the fight thanks to our virtual world. We might be halfway across the globe from others, but so many experiences have been shared.
101 bloggers share their Corona experiences to show us just how differently – and how similarly – we have all been surviving.
Read on to learn more.
A great benefit of freelancing is being able to work from anywhere. So when the lockdowns occurred, they did not affect me personally. I already live in a rural area where neighbors are self-sufficient and help each other willingly.
Freelancers can also pivot quickly as needed. So those whose clients were affected could pick up clients from niches that had sudden increases in demand. Software as a Service (SaaS) has been increasing spend because they’re seeing increased interest they want to capture.
I encourage bloggers to consider the value of skills they already have. Many people have vastly less experience online. So even what they consider simple is a potential income source. For example, local businesses are finally having to create online presences.
What can you do to assist them? Teach them to use email or create social media profiles. Offer services to set up social media or install and manage a blog. List them in Google My Business or coordinate talent that can.
Over time, bloggers pick up many skills. They may not realize small business owners either don’t have them or are busy running their business and don’t have the time. You can be a blessing to them and earn an income, too.
Last year was perhaps the most difficult year that the civilized human world had ever faced. The Covid 19 virus changed many things which we had taken for granted.
We could no longer touch any thing with ease, eat or drink anything without worrying – we couldn’t even breadth without a mask.
As a blogger, the life that I had chosen – stay at home, work from anywhere and earn when I sleep – all of it came back to me at a full 360 degree angle. What I had always done was fun, but the same thing – when it was forced down with rules and fear that outside was not safe – felt a lot more difficult and even frustrating at times.
Financially though, with Corona around, people are preferring online and changing to digital – which is always good for us bloggers and online marketers.
Corona has genuinely been business as usual for my blogging campaign. Life is largely working and doing a little exercise. Pre Corona and Corona, not much has changed with the basics.
As far as my online gig, blogging has remained consistent but more people seem interested in beginning an online business. People see not only potential in a virtual world, but also see the necessity of building a business online. Certain jobs may never be office-based again. Some may be virtual for good. I notice more people realizing this, feeling an urge to start a blogging business. I see opportunity, abundance and prosperity amidst great heartache with the sickness.
When COVID-19 hit, it was like a huge wave hitting the shore, and pulling back the sand with it. For four consecutive weeks, our leads diminished to an all-time low. However, they picked up somewhat quite quickly. And as summer came and caseloads eased, a wave of optimism and continued confinement brought an increasing number of leads.
We write mostly biographies, screenplays and fiction, although we also write lots of short speeches and other non-fiction books. Most of our clients are driven by personal motivation, even if they have a sound business plan. So COVID-19 and the general sense of optimism or pessimism in society play a huge role in our leads.
As the second wave engulfed North America in the fall, the number of leads dipped, but by December, they were on the rise, and they have remained incredibly high ever since. Indeed, we’ve had a great start to 2021, as people see light at the end of the tunnel and want their novels, screenplays and memoirs written.
The big dip in the graph below is when the virus first hit North American. Canada shut down almost overnight. New York City was swamped with death. It was horrible. The peak in the graph is when people’s pent-up demand let loose in the summer.
By the end of the year, between the ups and the downs, business volumes were fairly average in 2020 However, with record high leads so far this year and growing optimism from vaccination, I am hopeful that 2021 will be a banner year for everybody who needs help telling their story.
When Corona started, like other marketers, I wanted to advise my readers how to best change their practices to be timely and sensitive. People were hurting financially and scared about health. Trying to market during a pandemic was next to impossible, After much research, a blog post was born, and I published a post about changing marketing philosophies during a pandemic. In May of 2020, Google had a CORE update. As a result, if you’re not a medical professional or an expert in YMYL (Your Money, Your Life) Google will not consider you an expert in those topics to give your content visibility in the SERPs, and my post is languishing on Page 5. Fortunately, I was able to share the results of my research regarding how to market during COVID on a podcast.
I have a consulting business, since my client was hit hard by Google’s CORE update, she consulted me. She was a returning client. There was no way I could help her. She is not an expert in health, but she continually writes about wellness on her blog. I gave her free advice: Avoid writing about health during a pandemic. Due to Google’s priority on the E-A-T acronym. unless you’re an expert in medicine, which she isn’t, you’re not going to rank well in the SERPs. In sum, bloggers have been hit hard by the Coronavirus. Ever since my “marketing philosophies” disappointment, I stay away from Coronavirus-related topics, and I am doing fine. However, I know bloggers like my client who are struggling and other bloggers who completely lost their traffic.
When I saw that the virus was going to be with us for a while, I braced myself, wondering if Leverable SEO would lose clients. I wondered what spending I might have to cut. It turned out that specializing in SEO vs being a full-service agency helped insulate Leverable in a way I had not foreseen. I soon realized that companies wanted to cut advertising spend and focus more on the long-term rewards of organic search. We actually had to turn business away at one point.
Another aspect of Leverable that adapted well was our long standing practice of working from home. Even though our contractors are located in various parts of the U.S., we were unphased by lockdowns and office closures. In times past, feeling a bit inferior as a consultancy without the urban showpiece office that local agencies often sported, it seemed we were ahead of the curve.
The unexpected efficiencies allowed us to redesign sites, create tons of content and bring aboard some very talented people. As with others, the benefits extended into personal life. The time savings allowed me to learn new skills, gain education, discover new music and even sharpen my Call of Duty metrics. My wife and I sat down at the end of the year and looked with amazement at all the business and personal accomplishments of 2020.
I don’t mean to sound so positive. We were marching straight through the valley of the shadow of death. During the early stages of the pandemic, my family and I had to navigate how to best take care of an elderly parent who lived in another city struggling with health issues. I’ll never forget not feeling like I could hug my Dad during his last days due to covid-related safety concerns.
Also, my wife was a covid-essential worker and tested positive at the end of the year. More stress, but we got through it.
Looking back at all the restrictions, upheaval and suffering we endured in 2020, I’m thankful that Leverable was able to produce during the pandemic. I personally grew and became stronger and more in tune with helping those around me.
We’ll all be better prepared next time. What troubles me is that we don’t have a definitive answer as to how the Coronavirus originated. So how do we prevent this from happening all over again?
Covid-19 and the ensuing pandemic have not affected my business. I established my business, Wording Well, in 2014. I have been editing books and helping others become self-published authors on Amazon for years. I am pleased to say that the pandemic has actually helped my business because more people decided to use their time at home to write books! They now need their books edited and some require assistance with the process of getting their books up on Amazon. As an author who has been through that process, I decided to offer my skills in that area to those who need help. Find a list of the various services Wording Well offers (including cover design, under the Author Assistant Services section) at https://wordingwell.com/services/author-assistant-services/. If you have any questions, simply email me! (My email address can be found on my Contact page of my website.)
I’ve been working from home for 5 years so for me the restrictions and the lockdown didn’t make such a big difference in the way I work. I actually had more clients than in previous years. 2020 was my most profitable year financially and professionally. I think this happened because so many businesses moved their activity online.
Corona has no doubt made a huge impact in our lives. I know a lot of people lost their jobs, and got into deep troubles.
Despite that, my experience has been good.
I was forced to stay into an apartment far away from my home, where I had to live alone ( and manage to keep a dog with me ).
Living alone and managing everything is a hassle, and having a dog and its up keep is huge task as well, combine them both and you have a hectic schedule.
Having a dog is like having a small baby, you need to be constantly caring for it. Living alone is tedious too. From making food to cleaning everything, things take time and ton of effort.
But now that it’s over, I am grateful that I had to go through it. I learned how to truly be indipendent.
Thanks to the lockdown, I now know that I can manage to live by myself without any external help. I also had a large time to learn, explore new arenas and grow further.
I used the ample time for painting, doing meditations and growing myself. Not to mention the amount of work I got done during the lockdown.
To conclude, it felt hard while doing it, but I am grateful it happened.
For me, whole corona expeirence has been good.
I experienced how my offline small business has to shut down and postpone the relative events while also observing that online business like blogging is on demand than normal as more people spend time exploring ways to earn by blogging.
So my focus towards earn-a-living with my existing blog increased rapidly as the crisis continues to spread. Since blogging revenue depends on the amount of organic traffic that it gets, I started working on the keywords that most people would be searching and developed quality content that matches their intent accordingly. I started to spend more time on social media building connections and engaging with others content, and ways to distribute my blog content online. As a result, my traffic surged so my conversion rate of affiliate marketing. Especially my how to start a blog guide got famous as people wanted to get started with blogging to build a passive income source and that guide has been my major affiliate income source.
The whole new situation is a strong indication that blogging is a strong profession that even a global pandemic couldn’t bring it down that easily.
While it may be a bit more work to research and cultivate content that is related to currently trending events, it can give you a burst of engagement and exposure if you’re quick. For example I saw people were Googling ‘travelling in a pandemic’ a LOT so I created content around that topic while it was popular. This is a great way to get quick wins if you’re new to creating content, without reinventing the wheel!
The coronavirus pandemic has not directly impacted my day to day online business. After all, I can safely work from home. My audiences, vendors, and clients were all remote-first before the pandemic. However, the pandemic has introduced lots of uncertainty into my business, which makes long-term planning and investing very difficult. For my media properties, advertisers waver between large investments and no investments. For my agency, clients waver between wanting lots of hours or no hours at all. The swings in demand make it very difficult to budget & plan for initiatives with a 1 year+ timeline.
COVID-19 is the worst thing that we have experienced in 2020 that brought the whole world to a standstill. But fortunately, everything is getting back on track as we have a few vaccines available now.
Due to Coronavirus, there was a massive loss in the economy all over the world. Not only offline businesses but online businesses were also affected by this pandemic to a larger extent.
For some industries like Finance, Food, Healthcare, Media. Pharma, etc. we saw a huge spike in traffic. On contrary, industries like Travel, Real Estate, Education, E-commerce, Advertising, were badly affected by the COVID-19 situation.
Having said that, Coronavirus impacted my blogging business in positive ways.
During the lockdown period, I started consuming more content around blogging. As a result, I also published more quality stuff on my blog which further resulted in more traffic and conversions.
Now I hope, Coronavirus will be a thing of the past very soon with minimal impact on our lives.
No doubt, corona impacted the blogging business, if not completely but to a certain level. In fact, every business got affected. No wonder, businesses were not investing in online marketing during corona all. But, as you know the market is always going to bounce back and we need to be ready for it. This is the time to plan your new business or strategize the existing ones to scale further.
I made sure to be at home and work, keep my family and myself safe. I started upgrading my coding skills online by learning some more programs that were helpful for me as I am a freelance web designer too. On the other hand, I had started one more blog wpgrace.com that I was planning for some time but postponing due to time constraints.
Whatever the scenario is, there is always an opportunity. Read, analyze and grab it. 🙂
Luckily our business has been great throughout the quarantine thus far. In the very beginning maybe April 2020 there was a downturn that was really scary, especially seeing the news back then. But we are doing great. For blogging, for some reason the opposite has happened for me that you might expect, I’ve been blogging much less since Corona. The only way I can describe it is a lack of motivation to write, when I go to do it I just don’t feel that jolt of energy to write about what I love.
“During COVID-19 Cause of Corona Virus whole words affected physically, financially, and Economically. When Lockdown started in our Country India, we set our eyes on News channels for seeing how worse things were happening around. As a blogger, I was also in thought what would happen to our world. How it is going to affect me? We were not in mind to see world-changing and adopting new things to our lives secure and so that we could prevent COVID-19 from spreading surrounding. We adopted work from home in a family environment.”
Initially, Corona had a huge impact on my business. Within a matter of days of the lockdown being announced here in the UK, over 50% of my PPC clients had either cancelled future work or put existing campaigns on hold.
After a few weeks when things had settled down a bit, things were slowly returning to normal as clients came back on board, one by one. Within 2 months, I was pretty much back where I was before it all kicked off.
But the following 6+ months have just been insane. I’ve been receiving more leads than I can handle and so much work that I’ve had to temporarily stop taking on any new clients. Fortunately, I’ve been able to pass these on to other freelancers and some newcomers who have decided to go at it on their own following employment difficulties during Corona.
It’s difficult to say if this would have happened with or without Corona, as I’ve only been a freelance PPC consultant for just over a year now. Before this all kicked off, my workload was gradually building up anyway but I feel that following the initial lockdown, there was a real surge in investment for marketing to try and get businesses back up and running again.
18) Stacy Caprio – Facebook | Twitter | Linkedin
I started my business in the midst of Corona beginning, and a few months after starting I received a huge surge in orders, which could have been related to people staying at home and ordering items online as well as related to stimulus checks and other government aid. The main issue with starting my business during this time was I had a Chinese supplier not able to send product for a few months, so I had a small supply chain disruption. Other than that it has been a good time to start my business and I’m happy with starting it during this time overall.
Corona has impacted my blogging business in so many different ways. Firstly, I work from home by myself and that’s been a challenge due to my children being at home for several months in total now over the past year, which has obviously limited the time available for me to work and grow my blogs as much as I would like to.
Search terms have changed so much too resulting in different searches by the public. I know I personally only searched for corona news at the beginning of the pandemic. All other search terms pretty much came to a halt, resulting in less traffic for so many blogs. However, as the pandemic continued I have found more of my ‘how to get free money’ articles becoming more popular.
Some clients have disappeared altogether due to their businesses being affected by corona or being signed off work due to the current situation. Other clients are trying to reduce prices as budgets have been slashed given the uncertain economy.
On the upside, more retail businesses are moving online and service based businesses are exploring their options for selling services online, resulting in more competitive and booming online markets which is great news going forward for blogging businesses. It will mean more people looking for ways to market their products and services and more blogger services needed. As we come out of the pandemic I believe online will thrive and it’s the perfect time to own an established blogging business.
“When Corona first hit, no one knew what was happening and people were quite risk averse so that meant we lost clients, had no leads coming in and things were slow however as things picked up, we soon realized that people were out of jobs and that there was going to be more opportunities on the horizon – it was just a matter of time. Coincidently, our other arm of our business was focused on Amazon affiliate sales and this boomed as more people were working from home so what lacked in the brand consulting arena (our core services) was made up in Amazon Affiliate sales.”
For me, 2020 was a challenging year because aside from Coronavirus, I had issues with Google Adsense invalid clicks and I was impacted by a few different algorithm updates. As a whole, I was able to get out of the year down 18% in revenue from 2019 and considering all of the negative things that happened, I consider that a blessing. For me it was different than most because I have a portfolio of websites. While some of my sites in the employment niche were negatively impacted, other sites in various other niches had more traffic and more affiliate commissions. All in all, my business faired pretty well but it was only due to the fact that I’ve diversified my efforts over the year.
There was locked-down in everywhere in our country for a long period of time. I can remember I didn’t go out for two months. Cause I didn’t want to be the cause of my family sickness. Everyone in my family was feeling bored and impatient except me. Because I am the blogger who feels more relaxed with the keyboard. I started enriching my blog with the required content and got no time to waste.
Ironically I quit my full-time job in January 2020 to work on my business full time with my brother. We develop WordPress plugins and also run a couple of high-traffic blogs. Little did I know at the time that a pandemic was right around the corner. Thankfully, it ended up being a blessing in disguise, as long story short; our business doubled in size in 2020.
Why did we see so much success? I think one of the primary reasons is that our plugins and content all revolve around solving problems. When the pandemic hit, people scrambled to find other ways to make money online. Many started working from home, which is evident just by the growth of the WordPress CMS alone. It saw around a 4% increase in its user base, which is enormous!
Solving people’s problems, from performance with our plugins to how-to tutorials on our blogs, ended up working well. And we are going to continue with this as our primary focus going forward. Even after these crazy times are over, more people will work from home than ever before. It’s a new shift in how businesses approach the internet, both for entrepreneurs and employees.
24) Sean Si – Facebook | Twitter | Instagram
The COVID-19 pandemic pushed my team to learn how to quickly adapt our processes to the new normal.
We’ve shifted to a work from home setup, which has its pros and cons. The pros being that my team members stay safe amidst the pandemic. The cons being the adjustment period we went through to reestablish forms of communication online.
Many digital marketing companies are also being affected by COVID-19 in similar ways. We’ve had to adjust to smaller budgets from clients as well as to drops in website traffic. Our number of potential clients also lessened. But we’ve soldiered on and gotten our bearings back as best as we can.
COVID-19 has definitely made it harder for a number of SEO agencies and practitioners in the Philippines. A lot of their clients walked out on them, while others have shifted to different businesses altogether just to be able to survive. It also didn’t that the President of our country lacks the political will to implement necessary medical protocols to combat the spread of the virus.
Thankfully my client’s business was able to weather this terrible ordeal even while suffering great losses. I didn’t lose my job but the pandemic definitely affected my income as my client had to adjust the budget of the company.
Still, this didn’t stop me from learning more about the industry and bettering myself in case opportunity knocks on my door.
COVID created a tremendous growth in our traffic, since businesses and workers need digital training. We also gave away all our training for free, since it was the right thing to do. So much of what was paid, we turned into several hundred blog posts, which we also shared on social.
Though this wasn’t a profitable thing to do in the short term, I believe in the long-run, when things get better, our community will remember how we were there for them. And then they’ll happily buy our training courses and implementation packages.
The biggest lesson learned was to not plan out too far. I used to recommend three months of produced content. Well, during coronavirus times three months was a lifetime and a lot changed. Some content wasn’t relevant anymore, had to be updated and sometimes even deleted. Produce a few weeks out and be nimble. Also, I produced a lot of content around tips on how to do better content differently.
I also started livestreaming my podcast more and built audiences on new channels, including Amazon Live. My new book on that topic is also now publishing.
The pandemic has reminded me of the importance of making time for content creation and finding new ways to stay connected with our audiences.
I have a lot of different things going on online but since most of my services are about building an online presence or website – I found that COVID-19 really had a huge impact ton my business. Whilst being a horrible time for the world, COVID positively affected my work.
Businesses were scrambling to be found online and I had a spike in traffic across my blogs which lead to more web design, more traffic to my blog and a tonne of views on my YouTube channel (therefore, a spike in income). Since I also run some websites in the entertainment niche, the traffic and ad revenue on those sites also took off and I had a boost of income across the board.
I was lucky enough that my business and blog niches fit the needs of people during COVID. As the doors on their shops or jobs closed, people everywhere needed to be found online and that’s exactly what I was offering.
The pandemic has pushed me to spend more time talking to my audience (small ecommerce business owners) to understand what help they truly need to drive growth and sales in their business. Unless you talk to your audience you never know.
It has also enabled me to launch my e-commerce course which means I can now deliver more of my knowledge and experience in a more effective way and help more people get results.
The Coronavirus completely destroyed our client base. So what did I learn? To keep going… I have pivoted our company to get into more of a sales then marketing approach and am dealing with various commodities and bringing good buyers and sellers together. We will be utilizing our marketing chops to build our brand and awareness up and will also be looking to merge with other players to do something truly, dare I say, Magnificent :). So my message to all is to keep going, you will figure it out. Never quit.
The coronavirus (Covid-19) pandemic impacted our blog and online positively. I’d say that there were 8 weeks of uncertainty between mid-March and Mid-May 2020 where the whole world was shutting down and we didn’t know what was going to happen. Fortunately, in Taiwan (Where I live for 9 years), we never had any restrictive measures and life stayed normal. But, this was a world crisis and during those 2 months, we lost a few customers, our traffic dropped as well as our number of leads. Fortunately, the clients we were losing were happy with our work and told us they’d come back working with us when the situation gets better. That’s what happened around Mid-May where our old clients came back. Also, because of WFH (Working from Home) trends and social distancing, more and more businesses are looking to hire remote workers, remote teams, agencies, etc. So, since then, Growth Hackers is actually booming where we get more and more clients from the US, Canada, Western Europe, Asia and the Gulf region. We’re focusing on keeping the same quality of services.
For blogging, the same kind of happened. We have a lot of guest bloggers contributing to our blog but they didn’t post/publish much at the beginning of the pandemic but it restarted after that.
I had the Covid-19 virus. It was the most horrible experience. Fever for an entire week. Headache. Chills. Loss of appetite. Drastically drained (zero energy). It lasted three weeks exactly. I was in bed the whole time. This was a time where I was incredibly grateful for Blogging and Affiliate Marketing. While I was doing absolutely nothing for three weeks. My blog’s traffic was steady and my subscriber’s list kept on growing. Blogging as a business (income stream) truly is a blessing. I’d highly recommend it to anyone interested in this digital art for passive income.
The power of blogging is incredible. You can start right away. The steps are very simple. Find a profitable niche (one you are passionate about). Find the right domain name. Get yourself a hosting provider. Install the WordPress platform. Design the layout and look of your blog site. Work hard on sharing the best content ever. Network with other bloggers. Learn the art of search engine optimization. Learn copy-writing skills. Build yourself a lead magnet page. Capture emails. Follow-up. Share value and affiliate offers (or your products). And make money while you sleep or are super sick with a crazy virus. This was my case. Blogging is a beautiful process. It pays off. And when you’re sick as a dog for weeks, you realize how much of a blessing it is. Don’t think about it too much just jump into it. You’ll be glad you did in a few years. Trust me.
Surprisingly, our online business has improved its month-over-month growth in the time of Corona.
We experienced a great decline in the first few months when the pandemic started (2nd and 3rd quarter of 2020).
We have been serving clients within the travel and tourism space, one of the industries which took a big hit in the pandemic.
But we somehow managed to pick ourselves up after switching gears to serving e-commerce businesses during this time.
That is, by far, one of the best decisions I’ve made being someone who spearheads our organization.
We are looking forward to doing more as we have been able to execute our plans for agency growth.
I see the spread of Corona as a blessing in disguise as it taught me to become more resilient and adapt to changes in the ever-growing digital marketing space.
I can’t say that our bottom line changed. But conversations certainly did! We went from few in-person meetings to doing everything over Zoom. Even some phone calls went to video as people were starved for some form of human contact. Calls always started asking about people’s health and ended wishing continued safety and good health. Some conversations were with people who tested positive, some of whom recovered slowly. So there were genuine human concerns. It actually shifted and strengthened some human relationships.
Our blogging changed initially. Honestly, for the first couple of months, I found it difficult to write my pieces about anything that wasn’t related to the new direction that life had taken us all in, including articles about working from home and the increased importance of data security. But whereas life never returned to normal, it was important to understand when people stopped wanting to read articles that were primarily about COVID and try to get back to some semblance of old business. After all, we still had marketing to do and customers to service!
You always have to have your finger to the pulse in any business. But COVID definitely introduced a need for increased sensitivity and giving more.
Ultimately, I feel that this new experience has improved the human side of marketing, and I will be looking to grow further in those good directions. I don’t want to go back to every semblance of the way things were.
Perhaps the biggest impact for me is having to work around my family being at home during lockdown. It’s lovely to have everyone around, but it makes my day to day work challenging. When I’m writing blog posts, I need a quiet space to put my thoughts into words. With everyone at home, it’s been difficult to find such a place during normal working hours. My daughters have lessons on Microsoft Teams and my wife and I have to share office space between 9am and 5:30pm. This means I often find myself working into the evenings when the house is quieter. As a consequence, I find I’m not able to be as productive as I was pre-lockdown when I had a clear 6 hours in the day in an empty house.
The demand for digestible, readable & engaging content has increased during COVID. People have become more adept to change & seeking of new ideas. Covid and the rapid WFH regime, the change of supply chains and interactions has driven a new mindset in the decision maker, leader, manager and employee. Overnight we all had to accept the norm was a new norm. TO accept new processes, ways to interact and our daily agendas became different. With this it drove a rapid uptake of new tech at a speed not seen before. Long evaluations and tenders went out the window as we all adopted Zoom, MS Teams, Google Hangouts and other such remote working tools. We found that quick decisions and adoptions can happen, that new ways and ideas are of greater interest. With this has come a propensity to find new ways, new ideas, new content and increased demand for informative, engaging and inspiring content. Look at how many have started podcasts, zoom lessons and learning new things. For the blogger and content creator there has never been a better time to shine and build your personal brand for what you want to be known for.
I used National Novel Writing Month (NaNoWriMo) in November as an opportunity to write 10 new articles for my blog. Since the goal is to write 50,000 words in a month, I also used this event to write the draft for a book that digs into my company, The Blogsmith’s, style guide. Throughout these strange times, some days are extremely productive and there are others where I make zero progress on my goals. But when I look back at how I spent my time during the pandemic, it will be nice to know that I participated in and “won” NaNoWriMo and have a lot of useful content to show for it. As a bonus, the book I drafted will serve as a useful resource for expanding on concepts in-depth for my team.
For travel bloggers who travel full time like me, the pandemic pretty much made things come to a stand still. Workwise, things have been very slow and at the start several brands backed out of pre-negotiated deals as well. My blogs traffic crashed along with my motivation to produce content. Luckily, I don’t put all my eggs in one basket and I also offer blogger outreach services. This was a saviour for my business and offered stability of income during these trying times. Since travel outreach was also impacted, I started offering my outreach services to clients in all categories from tech to casino, dating to home decor and more. Slowly things are picking up and my old travel clients are also circling back. I forsee a big jump in tourism once things settle down and domestic travel is already booming. So exciting things are on the horizon 🙂
Sure, when the first lockdown began revenue decreased sharply for many companies. But, as the situation stabilised and companies adapted, many e-commerce platforms saw their online sales skyrocket. Some even saw them grow by over 100%. This increased focus on e-commerce made companies shift their focus and adapt to the new normal. That includes restructuring the back end of websites, introducing in-store collection and really focusing on SEO and UX.
That isn’t to say Corona didn’t have a negative impact. Most e-commerce platforms experienced disrupted supply chains and customer service teams had to adapt to working from home. Without infrastructure already in place, it took time and there’s no doubt that the customer experience was impacted. But by and large the industry bounced back. And, with added improvements and investments in the right areas, e-commerce is set to flourish in the coming years.
I do not see how COVID19 pandemic has significantly impacted blogging beyond the fact that it made some topics trend, especially during the total lockdown.
Topics bothering on remote work, nearby stores and deliveries experienced significant rise which means we had to devise ways to tap into them for blog ideas we did for clients.
With regards to how it has impacted our online business, that is huge. These are some:
1. Screen Time has doubled globally, meaning majority spend longer consuming content online.
2. There has been content overload, meaning audiences have more engaging content to choose from.
3. For a certain period, the cost of advertising skyrocketed especially on Facebook.
4. Rapid growth in usage of digital channels means clients need to allot more budget to digital.
In all, it means we cannot do content and campaigns the way we used to. After all, what happened has never happened to mankind in recent history.
And as such we have a tougher job on our hands as to depth of creativity and ability to try out new ideas in order to keep up with audiences who are now obviously more impatient with old boring predictable content than ever.
Corona has been a nightmare for a lot of people. Although the user’s buying power has decreased, there is a huge percentage of people who have shifted digitally. The traffic has been increased on my blogs although with slightly lower earnings as before but i also believe in luck maybe which is why i got less affected.
As an adjunct professor at Portland State since 2000 and owning my own digital marketing agency for over 20 years, I’ve blogged regularly and helped clients develop blog strategies over the years. 2020 was truly unique, however, in my experience. I channeled my passion and commitment to education when writing blog posts and syndicated articles, as I felt marketers and business owners needed help during the pandemic.
During the pandemic, we were forced to work from home and my team utilized that time to invent new strategies which helped us serve clients better. We tried to identify the new industry which is going to have more demand during and after this pandemic. We slightly modified our service to make it more relevant for those industries. Our business value has also played a critical role in this situation. As lots of offline businesses are coming online we think it’s our responsibility to help them establish their business digitally. I found this pandemic as our learning window to grow in a dynamic business world.
Being in the travel industry, my blog got pummelled with COVID-19. I lost half my traffic (and more than half my income) in March and then an algorithm update in May slashed another 50% of my traffic. After crying the blues for a while, I sat up and took stock of my current business structure, and realized that a blog unto itself is not a viable or sustainable business on its own; there are too many factors out of my control that directly affect the bottom line. So I hired a business coach and I’m currently restructuring and adopting new projects that are not only creatively rewarding, but will also be financially rewarding as well.
I have seen a significant boost in traffic to my sites since COVID-19 struck around March 2020. The increase in traffic can be traced to two reasons; I have more time to create new contents. I have also seen an increase in people guest posting on my site.
From a business viewpoint, inline with most UK businesses since COVID, I have seen a jump in traffic and revenue.. A charity video card project I have been doing digital marketing for, saw more than 300% increase in traffic and donations.
Generally what we can tell about effect of Pandemic is growing. When people got started to close in our marketer webshop income started to increase immediately eventually they requested even more marketing support from us.
Additional positive effect was new business possibilities are continuously increasing which did not stop until today, so our primary goal now how we can involve more marketing professional but not to decrease our profitability.
Effect on my blogging is also an interesting question. You probably well know that people were closed into their house, they got a plenty of time. How they spent it? Watching movies, housekeeping or writing blogs? Personally I did start to improve our website performance. Starting to SEO on our website to improve SERP accesses. Thankfully I was able to archive significant increase based on SEO and Unique webpage building topics.
Today our page archived that we were asked to publish guest posts as well for our biggest internal marketers as well, we they also found us and they found us interesting and good enough to place their posts. Of course we ask regularly an additional post pointing us, so this relationship became mutual.
Conclusion is today is very positive. We did not despair but we started to build up something for to future, future when all people start working on increasing their business after the opening and we will be also be there to help them.
The pandemic was really a hard time for all of us. Still, there were many businesses that grew a lot and their sales skyrocketed. However, from the blogging point of view, it was different. How?
Let me explain that a bit.
For those bloggers who are in the travel industry, they saw a massive drop in traffic and revenue. On the other hand, the bloggers who are in the news, eCommerce, and affiliate marketing industry, saw a huge boost in traffic and sales. I was just reading a blogger who shared a massive increase in his financial numbers just by selling webinars and videoconferencing tools as an affiliate marketer. Zoom was everywhere indeed.
I am a startup blogger and as for as my blogging experience is concerned, the traffic got down and blogging outreach became more difficult. Since I was and I am still building my domain’s authority, I got to know that successful outreach is an ongoing process, not a one-off transaction. During the blogging outreach process, I learned that blogging is all about building relationships with your audience. It’s about building trust, reputation and producing fantastic content to satisfy the needs of your audience. If you have built a loyal audience, what situation is out there, your blog will grow.
Finally, it’s majorly the content that strengthens your website’s organic presence, SEO, and backlink profile.
“I quit my job at an agency to start freelancing as an SEO and content strategist. My plan was to solo-travel the world, free from the confinement of offices. I made it to my first destination, and immediately had to turn around and cancel all my plans. I ended up moving back to my small hometown to live with my family. I’m an extrovert, and the isolation of quarantine was driving me up the wall. I reluctantly turned to digital platforms to replace some of this human interaction. By connecting with friends new and old on platforms like Slack and Twitter and LinkedIn, I’ve found people who not only make me laugh and keep me company while I’m alone at my desk, but also people who have helped me grow my business and plan my next steps for when life returns to some semblance of normal.”
When the lockdowns were first announced in Canada, half of my business was lost overnight. Though my business is solely a digital one, my clients that depend on my marketing skills operate in the real world. They run businesses that depend on meeting with customers. My clients were the typical SEO clients: roofers, dentists, event planners, restaurants. All of these businesses were prevented from operating during the lockdowns. As a result, my business had to shift quickly to find a new type of client that was lockdown proof. I was fortunate that my clientele had been fairly diverse and my business model allowed me to adjust to the shift. One of my business strategies was to leverage the power of partnerships. The majority of work associated with any project is client management. I realized this early in my career. Client management can really limit the growth of a business. You end up spending a great deal of time and energy satisfying the clients rather than doing the actual work that truly benefits their business. So my strategy was to remove this component from my workflow. What I did was to team up with companies that would manage the clients and that would resell my services. Over the years I built a network of 50+ companies that resell my services to their clients.
So even though 50% of my business was lost initially, I could leverage this strategy of building business partnerships to regain the lost business. The recession created an opportunity where businesses were eager to find new markets to maintain their businesses. The new partnerships created were in the IT, business development and health and wealthness spaces. These spaces were doing well during the lockdowns and were eager to work with me as someone that could add an additional means for growth of their businesses. So now my business is stronger than before the lockdowns were imposed on us and if the governments finally allow things to reopen my business is poised to regain all of the lost clients as well.
Hopefully, things will return to normal soon, but there is one piece of old wisdom I would like to part with. “Out of adversity comes opportunity” – Benjamin Franklin
And the greater the adversity the greater the opportunity.
We will remember 2020 in the future only because of Corona Pandemic.
How many people died? How much economic loss has been caused to all countries and businesses? The reason is only one corona pandemic.
And it also had a terrible effect on the life of people.
Let me talk about the little experience my during this pandemic period: –
I have been blogging since 2018; some of my blogs failed and some successful,
Then in mid-2018, I monetized my content writing skills by taking a freelancer project.
But ever since Corona started to show her effect, 2020. So from January to March, I got very few projects.
Then I thought of creating my brand blog and started bloggingscan.com, which is my current website. Which has started giving results after six months.
But like I said, that business has been affected due to Corona, which was also in the online affiliate marketing industry, so I saw very few conversions in the corona period, even after promoting products from affiliate marketing from my blog during the corona period.
But not at all that due to Corona’s loss to me personally. No, not at all.
Due to this pandemic, there were also some benefits, which are in some way.
I got a chance to spend a lot of time with my family, and my work continued to happen.
I explore my work more in this free time. And I saw my mistakes. Then try to solve them by practicing continuously.
I could devote more and more time to my blogging work.
In this way, the 2020 corona pandemic has teach us a lot.
Just as we may get technological advances, nature always knows how to play our game.
If we try to go beyond nature, then we have to be ready for its outcome.
Covid-19 affected everybody a lot. It was the first time for our generation to see such a pandemic. We saw many people left us and this is an irreparable loss. Industries & new ventures were paused and apart from these, many people lost their jobs.
When I talk about myself, it made me rethink my passion. I can say that it helped me live my dreams again that were left behind due to scarcity of time. I started blogging in 2014 but it didn’t live up to my expectations and unfortunately, I had to stop it in 2016. As time doesn’t stop for anybody and I had to move on for a permanent living. In the next two years, I found a stable job and now I had enough time to live my dreams again i.e. Blogging.
The unexpected pandemic stopped everything for a time but opened new opportunities too i.e. Work From Home. It is the perfect time to make an entry into this field again. Blogging is my passion and I launched my new blog i.e. DabasBlog.com to share my knowledge about blogging and affiliate marketing. The blog is doing quite great and helping fellow bloggers to learn more about Blogging.
I’d say that don’t ever lose your hope and keep on doing everything that can help you achieve your goals. And the life after that will be a life that you had ever dreamed of.
Though many of offline businesses, jobs impacted due to Covid-19, but due to high consumption of Internet few of Online business and work like Blogging, Content Writing, Digital Marketing, etc saw tremendous growth.
Like many other online business owners, bloggers, I have seen personal and business growth during Covid-19 pandemic time.
Here is my overall experience during Corona:
*Initially sitting at home all day\time and managing work along with family was challenging but later I coped up with the situation. I got more time to spend with my family along with work. So, in terms of work life balance this year was super wonderful.
*Got many new Roundup & Interview Invitations, which helped in the Branding, Collaboration and Networking with other bloggers.
*Got a chance & time to help many newbie emerging bloggers who are struggling in terms of getting started with Blogging Journey and growth.
*Met up with many new opportunities to explore other forms of side hustles, learn, invest in online training, etc. I explored & learned a lot of things during Covid-19 duration like Info Product Creation, Selling Info Products via Gumroad, Twitter Marketing, CPA marketing.
*Invested more time in doing the experiments on different forms of Side Hustles and Paid marketing.
*I revamped long pending new design work for my blog Growthfunda during this time.
Thanks to all, Overall Corona pandemic duration helped in more growth, positivity, balanced life than any bad impact.
“At the beginning of the lockdown, almost every business affected which resulted to affect the online business as well. Being a blogger, I had faced the same as I work with a lot of companies but unfortunately, all of them were shut down until the lockdown period. So, it was a difficult time for me and the whole world. The COVID19 has changed the lifestyle.”
As a half-time blogger, I got more time to boost my blog than before. Before the Corona epidemic, I used to study along with blogging, but due to Corona, the college was closed. After that, I utilize that time in blogging.
The increase in the blog’s organic traffic to creating an extensive email list shows a significant result. In this Corona pandemic, I brought 20-25 posts to Google’s Top 10. Before the Corona pandemic, my blog’s organic traffic is 0, but not it’s around 2.5k. That’s a massive achievement for me.
Along with this, the relationship with bloggers increased through comments and social media.
Significant increases in search volume since COVID started according to Google trends, SEMRush and Ahrefs.
According to Google Trends, SEMRush, and Ahrefs, there has been a large increase in search volume since COVID started. But sales decreased, which has poorly affected Amazon affiliate websites.
As a half-time blogger, I got more time to boost my business than before. Before the Corona epidemic, I used to study along with blogging, but due to Corona, the college was closed. After that, I utilize that time in blogging.
The increase in the blog’s organic traffic to creating an extensive email list shows a significant result. In this Corona pandemic, I brought 20-25 posts to Google’s Top 10. Along with this, the relationship with bloggers increased through comments and social media.
Significant increases in search volume since COVID started according to Google trends, SEMRush and Ahrefs.
According to Google Trends, SEMRush, and Ahrefs, there has been a large increase in search volume since COVID started. But sales decreased, which has poorly affected Amazon affiliate websites.
Corona pandemic is a win-win situation for me. But in some terms, it harms a lot to bloggers and marketers.
Corona destroyed my well-laid-out plans for the year and forced me to be creative, rethink my strategies and think on my feet as I go day by day.
This radical change mostly reflects on my keyword research and content marketing strategy.
Namely, my previous approach was to target mid-competition keywords.
Those where you publish a post and it takes several months just for it to appear on the tenth page of Google.
My plan was to publish a bunch of content, let it age a bit and then focus on promoting said content with backlinks and social media.
Over time I’d find myself ranking for a bunch of sweet, high-volume keywords sending me boatloads of traffic.
It was a decent plan and I was pumped to make it work.
But, Corona came and showed me how I can’t predict the future and that it’s better to focus on the now.
In content marketing that means I now target low competition keywords where as soon as I publish a post I’m already on the 3-d page.
I’ve been doing that with the last 50 articles and I rank for nearly all of them.
It’s the right approach and I wish I discovered it sooner.
Hey, better late than never.
Lockdown has been a good and bad thing. A good that as we have never worked so hard and seen so much progress in all our companies. Then bad for all the obvious reasons.
The ability to work from anywhere, cut out commuting and a lot of distraction has helped us make more efficient systems that allow us to get more done in less time.
I had started my website, Elite Content Marketer.com, about a year before the pandemic. But with the newfound mind space and time, I finally framed its content strategy and started working on it in a targeted manner. It’s also given me time to integrate self-care into my routine and understand the importance of mental wellbeing.
The pandemic has impacted all businesses in some way. Startups and small businesses, however some BTL (below-the-line) marketing initiatives, such as content marketing or blogging has seen an uptick not just in terms of its demand, but even with regards to giving businesses a boost. When you create tons of useful content, you don’t only add value to your audience but also pique their interests in the products/services across the portfolio of brands’ category your blog caters to.
During the pandemic, there was a massive shift in people moving from collaborating offline, to working online. As someone that serves online entrepreneurs by helping them with their list building and sales funnels, this gave me an additional demand in my courses that I used to re-invest into improving my products (to product even higher quality work) and to increase advertising spend in order to capture a greater market share. I also consciously made an effort to launch more free or lower-priced programs as I know that more people would need help during this period but may not be able to afford high-ticket packages because of the pandemic.
Moving forward, I will continue to scale my business in order to serve more online entrepreneurs and to provide quality programs that would benefit my community.
COVID-19 gave me an excuse to start writing more. Sure, most of my other work dried up, but now I had time to explore my blog’s subject in as many different facets as I could find.
This resulted in expanding the number of posts and information I could create about commenting, engagement and interaction. And it also opened the gateways to many areas of digital marketing which may not have been associated with my subject before.
In fact, commenting, engagement and interaction can be found in all forms of digital marketing, selling, creative design, web development or anything else in the digital world. It’s just that many people either overlook or ignore it.
I found it offers an inexpensive alternative to digital marketing pursuits, which can often backfire, fail to work and cost you thousands for very little return.
The power of merely commenting to create relationships can eliminate cold calling. Asking for guest posts can be defined, focused and relevant once the pitcher has bothered to find out more about the blog and its owner. It reduces the bother for the blog owner having to delete inappropriate pitches, and benefits everybody from the blogging relationship.
Acquiring a small number of focused, loyal and relevant readers to your blog, especially if they regularly comment as part of their engagement, is much better than huge stats of faceless, meaningless, useless traffic numbers from SEO, PPC, backlink building and all the other methods used to achieve these high stats.
Is it really necessary to crow about getting 20,000 visitors a month when none of them actually read your blog, let alone want to engage with you? What percentage of these arrive and leave immediately? What did you gain from this? How many clicked on your ads? How many bought your products? Did you even get a like or a share?
If, by the power of commenting, engagement and interaction, you created a loyal, relevant and focused community on your blog, you will gain so much from them: feedback, increased conversation and discussion, blog popularity, advocacy, higher reach from the algorithms, indexing from the search engines for the increased content from the comments, subject status recognition and so much more.
So rather than lamenting about the lack of work during a Lockdown, use the time to start commenting, engaging and interacting more. Either with your existing friends and followers, with blogs within your niche or which contain the kind of readers you want coming back to your blog, or with influencers and other VIPs who could help you with your business endeavours.
And suddenly the world becomes a much wider, happier, friendlier place.
We haven’t been affected directly by coronavirus as we’d gone 100% virtual a number of years ago. However many of our clients (consultants, coaches and trainers) work directly with their clients and have been hit significantly because of that.
So the main thing we’ve done is switch the focus of a lot of our content and training to help them with things like remote working or more recently creating profitable online courses. We’ve also added more weekly informal Zoom calls for our members to help give them the sense of community and interaction with other professionals that they may now be missing because of the inability to meet face to face.
I think at the end of the day, even if you’re not directly affected yourself, we’ve all got a duty to help out and help our people through this, so that’s what we’ve done.
The biggest impact was on the personal side, having my two young boys at home full-time. I went from having four full-focused working days a week to two, plus some nap times in the afternoons. But the silver lining of that was more time with them I otherwise never would have questioned. Early in the pandemic, my podcast listenership took a dive (as the world stopped commuting), but it’s rebounded since then and organic SEO traffic has been pretty steady. On the social side, I think COVID had more people seeking information and community, and the Side Hustle Nation Facebook group has added over 10,000 people since last year.
“With lockdowns, and a huge decrease in foot-traffic businesses had to take a long hard look at their websites. Which was beneficial for me, because that’s literally my focus as an SEO. There’s a LOT expected of small business owners to understand about how Google impacts their business and there’s plenty of room for improvement.
So largely the impact of these events has been to make the need and demand for my type of expertise much higher, however that comes with the reality that with customers spending drying up that means that marketing budgets also shrank. Business owners desperately need more customers that they could get by making themselves more available or accessible online but access to the knowledge of that being limit by a shrinking budget. Many, many small businesses didn’t make it through. ”
While the impact of Covid-19 on the business community has been adverse, affecting promotions and sponsored content, it has certainly resulted in a surge in our traffic volumes. The lockdowns kept most of the non-essential working and business world at home and most of these people had more time at their disposal to read and subscribe to blogs in areas of their interest. Thus, the pandemic has both been a boon and bane to the blogging community.
The pandemic caused a brief slowdown in my business over the summer. I had clients in the events industry who were severely impacted by the shutdown. While I continued to help them as I could, the slowdown gave me more time to focus on my business and my blog.
I used the time to focus on my blog SEO, specifically using the tactics outlined here on Search Engine Journal. I conducted a detailed analysis of posts going back 10 years, then updated or removed and redirected old posts no longer drawing visits. As a result, my search traffic is now up more than 60% over last year.
Since a large portion of our business centers around website design and optimization, our agency has benefited from the changes introduced by Covid-19. This year we have had more interest than ever before from companies looking to either develop a new e-commerce website or retrofit their current websites with e-commerce functionality.
Corona was obviously a shock to the world and impacted businesses tremendously. How did it affect my online business? Fortunately for mine, it was more positive than negative. One area that improved was communicating even more via Zoom. More people realized that they really can work with anyone in the world. This was something I was already doing myself, but I believe it opened a lot of eyes to the possibilities.
As for business growth with my agency that focuses on Facebook and Instagram advertising, the insecurity of not knowing what Corona would bring scared a lot of business owners. So when it came to my agency contracts, people were scared to commit. While others realized they must move to online marketing more than ever. I lost a few clients that were financially hit hard from Corona, but grew my business in other ways.
Overall, I believe the online marketing world, internet marketing and the communication tools have been embraced more than ever before and will continue to grow.
Though the pandemic did had its negative impact, but on a good
side, it did boost online sales significantly.
There was a clear change in traffic coming to our blog. Our sales improved
by 200% during the lockdown because we started selling what the
stay-at-home customers needed.
The thing is to know what works… We knew what worked for us and we took it
The COVID-19 pandemic had its share of blows on our business but as God may have it, we survived it. To ensure that we keep serving our clients and customers, we had to cut down the prices of our products and services by 30% and in some cases 50%. This led to a total loss of about $2,000 in revenue per month. We had some of our partners who were deeply affected by the pandemic. At a point, we couldn’t hear from one of them whom we suspected may have died as a result of the virus. He was owing us a lot of money for some sponsored post we published for his company.
But in all of these things, we weathered the storm and business is gradually returning to normal now. To ensure that we keep generating income during the pandemic, we did price slashes and also introduced new products. A lot of business owners in our community who were deeply affected by the lockdown turned to us to learn digital marketing so that they could continue to operate their business from home.
Now that people can no longer go to conferences or in-person events, the “networking” aspect has been largely lost. While virtual summits still deliver the conference content, it’s not the same as going to a mixer and meeting people in person. To replace that, many B2B companies are moving toward launching podcasts. With a podcast you can do outreach to your ideal prospects and strategic partners and interview them on your podcast. You are creating valuable content & networking with your ideal industry connections at the same time. It’s an extremely valuable strategy and as a result, this has lead to our business tripling in size since Corona hit.
Corona increase my and my team productivity a lot since every thing shut down no outside work no one is coming to waste your time due these things we got plenty of time i mean quality to focus on what we are doing and this helped a lot in terms of content creation and quality of the content.
Corona decreases the online advertising because many companies taken back their campaigns or cutted down the ad rates due to this pandemic because of the companies rely on physical products and at that no one is ordering or even thinking of it. So that our whole online ads revenue dropped a bit bit it’s now fully regained.
The pandemic caused a major disruption in my personal life. However, it did wonders to my professional life.
There are many aspects which improved due to the pandemic. Since many companies focused more on online sales rather than brick and mortar, I saw a huge increase in my link building services. I offer genuine white hat outreach link insertions to my clients and by business increased by over 200%
In addition to that, my affiliate and display ads sales increased significantly especially Amazon affiliate income, even though the commissions were slashed.
Overall, the pandemic helped the online marketing world by 10 years in terms of acceptance by the general public.
“We spend so much time planning, building, and working on our goals. That’s important and productive. But I feel that 2020 has shown us that what’s most important in life is to be at peace – especially within ourselves – and to maybe trust that life might have a better plan.
We may lose the job, the title, and the career – along with the hard work we put into such things throughout the years. But I feel that humans are resilient and capable of creativity and innovation. Sometimes things come around and shake us up – but we always have the ability to grow, learn and thrive in the presence of contrast.
I’ve seen people do such wonderful things throughout the last year in so far as redefining their businesses and their relationships – including the ones with themselves. It’s called courage – and it’s inspiring.”
As a marketing agency, we were able to gain new clients who value online tracking and advertising.
Goodish Agency is a modern company with a 100% remote team, meaning the pandemic of 2020 didn’t have a huge impact on how we do business. In fact, we’ve seen more and more SaaS companies adjusting their sales funnel to become fully digital. As traditional media is starting to lose its importance and value while online marketing is on the rise, we can see lots of opportunities in using user data to make data-driven decisions. By segmenting audiences, we’re able to personalize our approach to each customer segment and optimize any sales cycle.
I teach people how to monetize their blogs + Instagram accounts, so sales have actually gone up since COVID hit because everyone is trying to learn how to monetize their platforms online. I recommend checking out my courses LadyBossBloggerCourses.com to learn more.
I feel lucky that I am in digital marketing.
As people across the globe have embraced social distancing in a bid to slow the spread of the COVID pandemic, there was always a drop-off in brick-and-mortar shopping on the cards. That only means one thing: a great surge in online business. Almost everyone is supposed to turn to the online stores to buy the items that they would have otherwise bought in person.
Of course, there was the impact on few online businesses too, but if you work on multiple online platforms then you’ll be safe.
In my case, I got mix responses few of my business were down like drop shipping while other were got jumped like youtube channel, blogs, etc.
So thanks to God and my mentors who always support me.
I saw little to no drop in my earnings due to Covid-19. Coming from the core marketing background, based on my previous experiences, I anticipated a drastic change in people’s purchase behavior with a shift towards cheaper products. Accordingly, I adjusted my strategies to make sure I promote the right products to my blog visitors.
In fact, when you take into account the fact that I wasn’t regularly updating my blog for most part during the past one year due to personal reasons and the resulting drop in traffic, it’s a big positive that I was able to maintain my earnings near the previous year’s level.
@MALWriting “We seized on the chance to help more readers isolating from Covid. I wrote a new e-book in 5 days flat, The Recession-Proof Freelancer, and promoted it through Help a Reporter Out (HARO) to build our audience. Our paid community site added 400+ members last year, with that focus of offering unique tips to help writers through the downturn”.Click to Tweet Please!
Corona presented my brand, Make a Living Writing, with a unique opportunity. Many experts in the freelance-writing space I serve haven’t been around long enough to have freelanced through a past recession — but I have. So I had lessons to unpack about how to prospect for good clients in an economic downturn. By the end of April, I had a new e-book on the topic out and ready for promotion. I responded to HARO requests and ended up guesting on several podcasts and blogs, which brought us new readers. We continue to use the e-book to show our point of difference. Gross revenue in the business hit an all-time record last year, as a result. If your brand can help people cope with a pandemic, double down and help more people! It will pay off for your business.
The pandemic has been a bit of a mixed bag for me. Since our website is focused on helping people build and grow their web presences, we actually saw a significant traffic increase, especially in April and May 2020. This was when the first lockdown was happening in many countries and businesses were moving online. In addition, a lot of people lost their jobs and were looking for ways to earn money from their home. Since our content covers exactly these areas, this is something we, ironically, profited from.
I also noticed more client inquiries in my freelance business and an increased need for online content. So, as callous as it sounds, on the business end, COVID actually had a bit of a positive impact. This is similar to other industries like furniture, takeout food, gardening supplies, and other sellers of goods that people suddenly found themselves wanting (toilet paper anyone?).
Yet, what did change during the pandemic was the types of articles I would write. I created a bunch of content aimed to help people cope with the new challenges. For example, practical advice on how to work from home, run an online meeting, find work-life balance, etc. and some inspirational stuff. It was my way of trying to have a bit of a positive impact on difficult circumstances.
On the other hand, work wise not that much changed for me and my team. All of us have already been working from home for several years, so we are quite used to it. Now, we just leave the house even less.
What did change for me personally, however, is that my wife now also works from home. This came with the usual challenges that probably a lot of people experienced. For example, the need to find ways to work around our personal and professional lives when business calls are happening in the living room, etc.
The biggest impact Corona had, however, was that I struggled quite a bit personally, especially with feeling isolated. While I am used to working alone, I usually use the weekends to get my social fix, meet friends, see people, get out of the house etc. That all fell away, together with the possibility to visit family.
That, for me, was actually the hardest part. I got kind of sick of watching Netflix after a while, doing the same routine, and looking at the same four walls day in and day out. Turns out, I am a lot more extroverted than I thought. Also, it opened my eyes to what really matters for my sense of well being. However, I have no illusion that, in comparison to others, I was and am still in a very good position. My work wasn’t impacted, I didn’t lose my job, don’t have school-age children at home who need to be homeschooled and entertained, and didn’t have to deal with a lot of other challenges others have been struggling with. So, I still feel like I got off pretty easy comparatively.
As SmartrMail’s audience is merchants selling online, we’ve seen a big boost in traffic to our blog as well as more business generally as a result of COVID. A large part of this is attributable to the shift to online shopping in 2020. While the year was obviously also rough for many of our users, we’re thrilled to have seen plenty find success with selling online for the first time.
It took about six months for me to really feel the impact of COVID-19, from a business perspective. Suddenly selling anything from affiliate products to marketing services became much more difficult.
But all that time, my blog and YouTube traffic continued to grow in a fairly linear fashion. More people were spending more time online, and I produced more content. But all that traffic resulted in less rather than more sales.
I think a lot of people became more tentative about spending the deeper we got into the pandemic. I know I did for a short period of time. But I think we’re moving through that, and the future of online business is bright.
2020 was, without a doubt, a challenging year for every business. Some lost their audience completely, while others suffered from unexpected overload.
At Shortlist, we’ve been working with a lot of businesses that run blogs and get organic traffic from them. So we thought we’d share some of our opinions on what worked for them and what didn’t.
The general impression we got was that the companies who took content marketing seriously before the pandemic weren’t affected in any way. It means they took their time to do topic research, keyword research and optimization, and create in-depth long-form content.
This is more of a quality-over-quantity approach and after every single company in the world got stress-tested, it proved to be the winning strategy.
At the same time, there was an influx of businesses who preferred quantity over quality before Covid-19 happened and got hit with low organic traffic from their existing content.
If that’s what you did or continue doing, here is a to-do list for you:
1) Run a content audit and optimize everything that you have on the website – delete or redirect the low-performing pages or merge them with the high-performing ones.
2) Leverage the low-hanging fruits and improve the pages that are ranking close to the 1st SERP and make them generate traffic for you.
3) Think of a better, more advanced lead nurturing strategy as traffic is just a part of how you make money from the website. Remember that people started spending more time online, browsing websites, but also became pickier on where to spend their money.
83) Elena Taylor – Twitter | Facebook | LinkedIn
We can’t deny the Covid crisis has had an adverse impact on businesses and operations. Local lockdown rules affected our teamwork style. Instead of a regular face-to-face meeting at 8.30 in the office, all the content and technical discussion took place via video calls.
We found that though consumer goods and retails were shaken, the pandemic has led the way customers use digital services in another direction. In particular, it has raised the uncertainty in online behaviors. Users are more worried and cautious than before about revealing personal data or protecting their content assets.
Aware of all these changes, we’ve soon forced ourselves to adapt to the new situation. In parallel with improving our existing products, we’ve strived to innovate our offerings, customer supports as well as promotion campaigns. New topics, features, and extensions are constantly reviewed and released to meet user preferences. On top of that, due to consumer spending fall, prices, and membership options are also adjusted to adapt to the changing times.
I had a surge of business in the start of the pandemic as many organizations were rushing to go virtual. Things have dropped off significantly from the high but everything is still going well.
The coronavirus pandemic started like a child’s play before it spread like wildfire. For me, it didn’t impact my writing business negatively. This is primarily because my retainer clients weren’t really affected business-wise.
That said, I remember the case of a client that I launched a link building campaign for shortly before the commencement of the lockdown.
And guess what? They were in the travel industry. And because they were hugely affected by the lockdown, they had to cancel the ongoing campaign. It was a painful one for me because I had already invested time and resources to kickstart the campaign, only to be told some weeks after that they won’t be proceeding with it.
One thing which also affected me business-wise was that getting prospects to respond to cold pitches was difficult. This is understandable because a lot of people were going through difficult situations in their life and business. Also, adapting to the new norm of working from home was a huge challenge for many.
Blogging in the midst of a pandemic remains one of the hardest things I have ever had to do.
As a blogger, my job naturally requires me to think and get creative so as to be able to provide valuable and engaging content for my readers, unfortunately, during the lockdown It seemed like my creative juice stopped working, I found it really hard to come up with topics and post ideas that were interesting enough for my audience. Secondly, I saw a significant drop in my blog traffic as well as income. In order to keep my blog alive I resorted to posting educational and informative content around the Corona virus topic. These and more are some of the ways the corona virus impacted my blog.
While we can hope that the worst is behind us, we aren’t out of the woods yet with the Corona virus. So much has changed in a short amount of time and we have all grown and changed alongside the world, our industries and our communities. How soon will we be back to normal? Nobody really knows. A better question might be this: What will our new normal look like?
We have grown tremendously over the course of the pandemic. It would be a shame to throw away the lessons in kindness, in community, and in perseverance. We have helped each other survive. Perhaps now it is time to help each other thrive again.