18 Experts Predict the #1 Social Media Trend for 2015

Tuesday, February 3rd, 2015

Social Media is dynamic.

It’s ever changing and those that can’t adapt to its changes – loses out pretty quick.

Here’s want happened in 2014 in a nutshell:

  • Organic reach of facebook posts went down
  • Google+ lost its authorship model
  • Twitter launched twitter cards
  • Linkedin launched its publishing platform
  • New social sites like Ello and TSU were launched
  • Snapchat, Instagram, and Vine are competing and taking away teens users from Facebook.

How can anyone keep up?

2015 Social Trends

And here are the answers!

1) Neil Patel

Feed

Feed

For example Instagram and Twitter may only show you the posts that they feel you want to see versus showing you everything from your friends. This will help reduce the clutter and potentially make each social network more stickier.

2) Mary Jaksch

Facebook logout

Facebook logout

3) Kristi Hines

Social Media Automation

Social Media Automation

4) David Meerman Scott

Social Digital

Social Digital

5) Mari Smith

Facebook Video

Facebook Video

6) Michael Q Todd

collaborate

collaborate

In 2015 the trend will be for more and more people to improve their publishing and sharing ability. With better use of You Tube, Canva and WordPress and more and Hootsuite and Buffer for sharing. So to be seen and heard above the increasing noise the trend will be a much greater need to collaborate.

7) Brian Carter

Pay

Pay

8) John Lee Dumas

Passive Income

Passive Income

9) Gail Gardner

Manage Social Media Accounts

Manage Social Media Accounts

10) Tim Soulo

Tweetable Quotes

Tweetable Quotes

11) David Leonhardt

Media Mix

Media Mix

12) Kulwant Nagi

Case Studies

Case Studies

I think the number one trend would be case studies and self-experience articles. People are obsessed with generic titles like “how to get Facebook likes,” or “how to get traffic on a blog.”

They have gone through such a huge number of articles on these topics that such titles are no more enticing them now.

So to make the real impact on social media you’ll have to share the content which force the readers to click on it.

To create the huge impact in your niche you’ll have to come out of your comfort zone to first try the things and then write real case studies.

13) Jane Sheeba

Social Media Inseparable

Social Media Inseparable

Publishing media rich content (videos, catchy images, infographics etc.) is vital to gain social traction.

14) Sue Anne Dunlevie

Visual Content

Visual Content

15) Ryan Biddulph

Social Media Effectiveness

Social Media Effectiveness

16) Zac Johnson

Content

Content

17) Jason Schober

Conversion Rate

Conversion Rate

“Social measurement has progressed; marketers use different, targeted metrics for each SM campaign”

18) Alex HS Yong

Hangouts

Hangouts

Timestamped Google+ Hangouts On Air are a great YouTube integration where you can enhance videos with a minute-by-minute directory on top. Right now, it seems Google+ superfans are the main ones taking regular advantage of it, and I’m unsure why when it’s so cool. I think people either haven’t heard about it or feel scared to make a mistake. It’s a solution for long videos because of the parsing ability to deliver messages in a memorable way, all in one shot. The integrated post is then given its own URL and viewers can bookmark it for later reference.

Hey, am - the CEO and Founder of the Guest Crew Influencer Marketing Community and a full time Blogger. Follow me on Twitter, Linkedin and Facebook.


32 responses to “18 Experts Predict the #1 Social Media Trend for 2015”

  1. Great idea for an article! I like the snippets of information. It’s amazing how much good info can be written in less than 140 characters.

    Thanks for including me,
    Sue

    • Uttoran Sen says:

      Hey Sue,
      welcome to Guest Crew and thanks for your comment,

      Glad you liked the idea. 140 characters is pretty much enough to convey a message, however with the image and the link and some @mentions, I guess we hardly manage 80 to 90 characters for the actual message.

      thanks,
      Uttoran Sen,

  2. WOW, great article and thank you for the kind mention…I am honored!

  3. Zac Johnson says:

    Great post and collection of advice from high authority experts. I love the the way you turned each of the responses into an image and made them easy to retweet as well. Thanks for including me.

    • Uttoran Sen says:

      Hey Zac,
      welcome to GuestCrew and thanks for your comment,

      Glad to know that you liked the post and the image quotes,
      it is a pleasure to include you,

      thanks,
      Uttoran sen,

  4. C.S. Severe says:

    This was a pretty insightful list; gave me a lot to think about for the future. Thanks for putting this together!

  5. Sunday says:

    Well, its revealing to know of some of the predictions attributed to social media in 2015!

    The social media trend predictions that readily caught my eye include the:
    – Mary Jacksh predictions of another network to replace Facebook – I wonder if 2015 would see to this!
    – John Lee Dumas prediction that 2015 will be seen as the year of the free podcasts and webinars – These would be truly welcoming! 😀

    I shared this comment in kingged.com as well.

    • Uttoran Sen says:

      Hey Sunday,
      thanks for your comment,

      Surely, I like Mary’s comments and sincerely hope that some networks do come up and take away some part of Facebook’s audience. That will give us marketers more options for placing ads.

      thanks for your support,
      regards,
      Uttoran Sen,

  6. Thanks so much honored to be included and am learning from the other quotes

  7. Scott Allen says:

    15 experts, and not only do none of them agree, a couple of them actually predict the exact opposite! In other words, no one really knows. 😉

    I do really like the TweetDis plugin you’re using — ordering now.

    • Uttoran Sen says:

      Hey Scott,
      welcome to Guest Crew and thanks for your comment,

      Rather than saying – No one really knows – I guess it is about having multiple choices that leads to the same positive outcome.

      About the TweetDis plugin, we are doing a contest for it. Do take part, you might just win a copy of it.
      And yes, it is working out really well for us 🙂

      regards,
      Uttoran Sen,

  8. These are great pieces of advice by social media experts. Being a social media marketer myself, it’s important that we keep ourselves updated with the latest trends. Some social media networks have a larger user base than others. So we also need to prioritize between them to reach more audience.

    • Uttoran Sen says:

      Hey Brian,
      thanks for your comment,

      Excellent input, surely one should prioritize and be active on networks that brings back the best ROI for our business,

      thanks,
      Uttoran Sen,

  9. i really love this one “David Meerman Scott @dmscott Marketing and sales are converging in digital & social in 2015.” and i think its true, but i think due to this effect, more spend, leads to less views, when the masses to reached are much, then people who pay less for ads are neglected.

    Seriously had vowed never to run a facebook ads because of its cheat alorith , as a n entrpreune, i gain les from my affiliate marketing only to spend it all on social media marketing.
    *silly*

    Anyways nice article i shall hold on and see what the future really has.

    • Uttoran Sen says:

      Hey Neon,
      welcome to GuestCrew and thanks for your comment,

      I like facebook ads, so far it is working out pretty well for us. But I hate to see the organic reach of facebook fan pages go down so poorly,

      thanks,
      Uttoran Sen,

  10. […] many bloggers do well by creating an eye-catching, pinnable graphic (or 18 of them, as in this Guest Crew post) for their post. Add a video or audio file. It doesn’t always have to be all […]

  11. Automated content sharing is a big boom. I love it! It sure does save me a lot of time.

    Facebook certainly is in decline. I sense that it will disappear just as fast as it appeared.

    But it’s still sending me the best quality traffic out of all of my social media accounts.

    naomi

    • Uttoran Sen says:

      Hey Naomi,
      welcome to Guest Crew and thanks for your comment,

      Facebook sends us a lot of traffic too and it still is the largest network, however with the organic reach of posts declining I have stopped working that hard on it,

      thanks,
      Uttoran Sen,

  12. […] Seen.is makes it easy to post videos, images and sound (a nice little bonus if you are a recording artist) and links, and it grabs the image from the link. However, the images are tiny, very hard to view – you cannot read the text on many memes. Seen.is is simply not image-friendly, which won’t play well with most social media users (especially since I predicted that mixed media will be even more important in 2015). […]

  13. Cool round-up and lots of quotables. Recurring themes of collaboration, social analytics, and more images to undergird the shrinking word-messages — all good takeaways.

    Thanks Uttoran!

    (Comment also left on blogger sharing site Kingged.com)

  14. Yavan Kumar says:

    Thanks for sharing these great advice by the experts of social media. As a social media marketer, it is very important that we always share the latest trends for the audience.

  15. Hey Uttoran,

    Great post. What Kristi Hines said is spot on for me, I already am using automated services to free up time for sure. More than I even did last year.

    Really great article and I like how you structured it.

    – Andrew

    • Uttoran Sen says:

      Hey Andrew,
      welcome to Guest Crew and thanks for your comment,

      Surely, am using dashboard’s myself and looking foreword to use them even more in the future. There’s way too much social media activity going on and without a dashboard it is just impossible to manage,

      thanks,
      Uttoran Sen,

  16. Gordan says:

    Well images are great source to drive attention and I like it. You’ve made it super simple by sharing all the predictions in images types.

    Thanks

  17. Sneha says:

    Hey.,Facebook certainly is in decline. I sense that it will disappear just as fast as it appeared.But it’s still sending me the best quality traffic out of all of my social media accounts.Seriously had vowed never to run a Facebook ads because of its cheat algorithm , as a n entrepreneur, i gain less from my affiliate marketing only to spend it all on social media marketing.Some social media networks have a larger user base than others. So we also need to prioritize between them to reach more audience.Great idea for an article! I like the snippets of information. 🙂 🙂

  18. Cent says:

    Hi Uttoran Sen,

    Really great round up post with a twist – images. I have to agree with one of my mentors Zac. Thanks for the post.

    Cheers,
    Cent
    Cent recently posted…Content Repurposing Tips and Strategies You Should Know – INFOGRAPHICMy Profile

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