A Business Guide to Improve Social Media Profiles

Saturday, April 5th, 2014

Is it a long time since you spent some time on your Twitter or Facebook profile?

Do you feel that you’re not getting the most out of your efforts?

It’s important to spend some time doing a spring clean on your social profiles every now and again to ensure they have the most impact that they can.

Ways to ensure that you make good Social Media Profiles

Social Media Profiles

Social Media Profiles

No. 1 – Watch the Image Sizes

When your customers arrive on your Facebook or Twitter profiles are they seeing a crisp and clear image that is correctly sized based on the conventions of the social platform? If you have images that are too big or too small, and simply don’t look right, then you’ll immediately put your customers off.

No. 2 – Get the Buttons on Your Site

Nowadays there’s no excuse for not having multiple social media buttons on your website. You can allow customers to share your content and even enable them to quickly, with just a couple of clicks, share to multiple social media platforms. If they see there is a lot of activity going on on your website through the social buttons and your social stats, you will be more likely to get referrals.

No. 3 – Make Sign-ups Easy

It’s all well and good having excellent reach and letting people know about your events and products but you have to make it easy for them to convert to actual customers. Have a clearly laid out path through your which customers should pass.

No. 4 – Use Keywords Wisely

Many people feel that keywords are a thing of the past but in fact they are the present and the future. The more often you use keywords related to your audience search, the more likely you are to become synonymous with those core keywords on different social platforms.

No. 5 – Encourage Interactivity

Interactivity

Interactivity

It really is a great idea to get customer reviews and opinions about your brand. This will help you improve and enhance the offering you make but also develop an image of a caring company that wants to improve the offering for their customer base.

No. 6 – Utilize Interesting Hashtags

The hashtags we use can have a massive impact on the amount we get re-tweeted on Twitter. By using hashtags that speak to people you will be more likely to go viral in the messages you get out there.

No. 7- Use People’s Names

It’s very easy to become impersonal on social networks when the exact opposite should be the case. When you are responding to fans or talking about tweets and re-tweeting, use actual names and respond in a personal manner.

No. 8 – Increase Your Social Presence

Social Presence

Social Presence

Many people use Twitter and Facebook but could PInterest or Instagram be a good marketing base for your products or services. Constantly be on the lookout for new sites and places to increase your business presence.

No. 9 – Work on Your Blog Titles

When you are promoting content on social media, it’s crucial that the titles capture imagination. Many of the best companies will spend 30 minutes to an hour working on getting the correct wording for their titles to ensure that they get their posts recognized and read. There’s no point having a superb content piece if people don’t come and read it because they aren’t captivated by the title.

No. 10 – Use Google Authorship

When you write your blog posts it’s a good idea to link with your Google Plus Profile so that an image goes next to your content in Google. This will enhance the impact of your piece in the search engines so that you get more people reading your pieces.

No. 11 – Build an E-mail Following

E-mail Following

E-mail Following

A great way to get people in to your website on a regular basis is to use e-mail sign-ups. By having people sign up for promotions, free content, or any manner of other options, you can get them onto all of your social media in no time at all. Taking a proactive approach to getting these sign-ups and making it very easy for them to do so is definitely the way forward.

No. 12 – Complete Your Social Presence

As you build your social media presence through different platforms it’s important that you get your bios and profiles up to date and the brand image clear across all of them. You should have concise messages, consistent branding, and generally a coherent message that speaks across all of the platforms. By regularly reviewing your profiles you can ensure that they all stay in line with each other.

No. 13 – Don’t Be Shy

Don’t Be Shy

Don’t Be Shy

If you don’t have your picture on your social profiles you really are missing out. People do business with people and it’s through individuals that we come to know a brand. By putting your picture onto Google Plus, Facebook, Linkedin, and Twitter, you’ll end up with a better business presence in the long run. Don’t hide yourself away. Get your face out there on the web.

No. 14 – Update Your Websites

Make sure that your website is up to date with all of the icons and social media presence that you have; and in addition add them to your e-mail signatures where appropriate. If people don’t know about your social media presence then how are they going to talk with you through it?

No. 15 – Use Rich Media

Using videos, audio, and rich flash images really can enhance your brand and communicate quality to your audience. You are also much more likely to get images viral than text content. Think about infographics and everything you can to enhance your content and ensure that you make the most out of your social media efforts.

Hey, am - the CEO and Founder of the Guest Crew Influencer Marketing Community and a full time Blogger. Follow me on Twitter, Linkedin and Facebook.


17 responses to “A Business Guide to Improve Social Media Profiles”

  1. Adrienne says:

    Those are all good suggestions Uttoran and I’m sure great advice everyone should be taking.

    I know that from time to time our sites definitely need a spring cleaning so that they remain up to date and fresh.

    I’m finding it odd that you say that we need to have pictures of us on our social sites, that includes your blog, yet there is not one of you anywhere on this blog. That’s how we connect to people so I hope you’ll remedy that soon.

    Thanks for the tips and I know they all definitely work well.

    ~Adrienne

    • Uttoran Sen says:

      hi Adrienne,
      welcome to Guest Crew and thanks for your comments,

      Glad to know that you liked the suggestions,

      I agree with you about the pictures – and I have already started to fix that. Now I do have an image of myself on my G+ profile and soon will have to across all platforms.

      thanks,
      Uttoran Sen,

  2. Hello Uttoran Sen !!!
    Social Media is such a wonderful & amazing platform where a Business can be Improved to highly ! I do see many people use Social Media specially to improve their Business.

  3. June says:

    This is a fantastic post. I really enjoyed reading it. I must admit, I’m really behind in a lot of the things you mentioned we’re supposed to do on social media and my site.

    I’m going to print this article. I need to have it next to me on my desk so I can go through each point, step-by-step.

    Thanks for stopping by and leaving a comment on my blog Divine Copywriter. 🙂

    Have a good day.

    • Uttoran Sen says:

      Hey June,
      welcome to Guest Crew and thanks for your comments,

      Glad to know that you liked the article. Social media is dynamic – every has so much to do everyday – that no one is behind – everyone just have to keep catching up,

      thanks,
      Uttoran Sen,

  4. Jayashree says:

    Hello Uttoran Sen – Aweswome write up to highlight on the importance of social profiles and how to have a healthy social profile. The better the Social signals and social engagements, better will be our ranking on search engines. Thanks again for sharing these tips.

    • Uttoran Sen says:

      Hey Jayashree,
      Welcome to Guest Crew and thanks for your comments,

      Glad to know that you liked the article. Surely – the value of Social Signals have increased by manyfolds in the search engines.

      thanks,
      Uttoran Sen,

  5. Samir says:

    Awesome tips,

    Well its really important to improve social media profile so that people would love to read and share.

    Thanks

    • Uttoran Sen says:

      Hey Samir,
      welcome to Guest Crew and thanks for your comments,

      surely – it is very important to keep social media profiles updated and interesting,

      thanks,
      Uttoran Sen,

  6. Ravi Chahar
    Twitter:
    says:

    Hello Uttoran,
    it was nice to read this informative post. We all know the power of social media in the field of blogging or any other business. It is recommended to every single user that making bonds with people via social media is one of the major key role method which can be beneficial for their blog. People need to remain active at these social media websites. Showing your presence may lead in building connections. Thanks for sharing.

    • Uttoran Sen says:

      Hey Ravi,

      welcome to Guest Crew and thanks for your comments,

      absolutely agree with you – the more you connect and build a relation with your followers – the more well connected your brand becomes.

      thanks,
      Uttoran Sen,

  7. Prakash says:

    Hello Uttoran,
    Awesome write up to highlight on the importance of social signals.
    Social Media is such a amazing thing where a Business can be Improved to highly !
    Thanks for share

  8. Karnal Singh says:

    Hi Uttoran,
    You have rightly discussed an important topic…I have been using social media on my blog but not getting that much of benefit….I liked many of your suggestions – complete the social presence,to be interactive…

    • Uttoran Sen says:

      Hey Karnal,
      welcome to Guest Crew and thanks for your comments,

      surely, building a strong profile is the first step towards making a strong social presence. Do let us know your feedback when you apply our tips,

      thanks,
      Uttoran Sen,

  9. Very Very Impressive Post about Social Media Profile Improvement. Such a nice information about Utilize Interesting Hashtags, Use Google Authorship, also use keyword. This is much more information for me.thanks. keep it up !!

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