Thursday, July 30th, 2015
Everyone uses social media these days, right?
Even those who have social media accounts aren’t always using them very well.
Only 83 percent of business marketers feel like social media is important for their business according to Social Media Examiner.
Worse – only 53 percent of marketers even monitor their success through social media.
Obviously this is an area where many companies can make vast improvements.
Why – you may argue – should you worry about monitoring your social media?
You’re doing just fine without adding another burden to your busy workday.
The statistics argue otherwise.
Studies show that social media has a 100 percent higher lead-to-close rate than outbound marketing.
For many business owners who haphazardly throw things out on Twitter or Facebook – you’re missing the point.
And you’re missing a ridiculous amount of money.
Why not ensure that your social media is actually working for you?
TweetReach @tweetreachapp Measures mentions impact, helping you narrow down #influential followersClick to Tweet Please!
TweetReach doesn’t just monitor how many tweets are made about your company, but it also monitors just how far those tweets travel through cyber space. TweetReach measures how much impact the mentions have online, helping you and your company narrow down who your most influential followers are. These influential followers are an excellent target for future conversations and marketing as well.
Many of the TweetReach results appear as visuals similar to an infographic. The results are simple to read with large labels, clear graphs and the ability to drill down through the data to find more results including your most retweeted tweets and top contributors.
@socialmention Neat visual format makes Social Mention a straight forward #monitoring site to useClick to Tweet Please!
A neat visual format makes Social Mention a straight forward monitoring site to use. Type in the name of your company and then Search to see all of the links to your various mentions. You can adjust the time frame and the source as well as identify the “passion” of the various postings about your company, which means how likely it is that someone else will repeat the original mention of your company.
Best of all, this is all broken down in a visual approach using simple boxes, statistics and drop-down menus. With Social Mention you’ll see information from Facebook, Twitter, YouTube, Photobucket and more included in the analytics. Social Mention is also free and can be used without any sort of registration.
@Mention Mention separates the #information you want from online noise and chatterClick to Tweet Please!
Another visual tool, Mention separates the information you want from the rest of the online noise and chatter. Through Mention you can monitor millions of sources in real time and in up to 42 languages. The real time alerts gives you options to react and start conversations with social media users who have mentioned your company.
Through Mention you can do an online search for real time information or set up a email service to see the collection of activity from the previous day. The data can even be exported as CSV or PDF files so that you can collect, share and manipulate the data in other software. There is a free basic plan that you can use on Mention or use the 14 day free trial before committing to a paid membership.
@twazzup Monitors Influential #followers, retweeted photos, top ten keywords associated with your accountClick to Tweet Please!
Primarily associated with Twitter, TwazzUp is a good way to get started with monitoring basics. Enter the hashtag or name you’re looking to track and the screen will fill with real-time results and updates. Your most influential followers, your retweeted photos and links and posts will all be there as well as the top ten keywords that are associated with your account and search.
The keywords alone are worth a few minutes looking through the results as they can tell you what the social media world is thinking about in relation to your company or industry niche. The data isn’t as pretty on TwazzUp as it is on other monitoring platforms, but it is simple enough, appearing in lists of influencers and recent tweets.
@Talkwalker search company name, narrow results to type of #mention, language, frequency and quantityClick to Tweet Please!
Talkwalker starts with a simple search. Once you’ve searched your company name, you can drill down through the data to narrow results according to the type of mention, the language of the mention, the frequency and the quantity.
You can set up Talkwalker Alerts to update you on this information daily or less frequently as well as a world map view where you can literally see where the various mentions have occurred. The pie charts that sit over the regions of the world map are broken down into positive, negative and neutral mentions as well.
@addictomatic Overview many #socialmedia accounts and breaks data into sorted categoriesClick to Tweet Please!
Addictomatic gives you a good overview of many different social media accounts, breaking your data down into easily sorted categories and boxes. With Addictomatic you can keep an eye on a variety of social media accounts including Flickr, YouTube, Twitter, WordPress, Bing News, Delicious, Google, Ask.com and others.
This particular social media collection does a good job showing you an overview of your company mentions and activity as well as showing you the collective brand position your company has on social media.
@HowSociable Widen the viewing lens and monitor not just your company but #competition platforms as wellClick to Tweet Please!
The angle for HowSociable is to widen the viewing lens away from just your company. With HowSociable, you can monitor not just your company’s social media platform, but your competition’s platforms as well.
A free account with HowSociable lets you track 12 social sites, but a paid pro account lets you track up to twenty-four total accounts giving you a more comprehensive tool including Facebook, Pinterest and Twitter. HowSociable breaks down all of your activity in various social media accounts to create scores for each. This lets you see immediately which are most effective and which platforms can use more development. Do the same search with your competition, and you can see who is the most effective.
@Topsy Provides comprehensive results – but focuses influencers and #conversations, not everythingClick to Tweet Please!
Topsy search engine monitors mentions in real time and the search results include highlights from top conversations online. The search results also measure sentiment and analytics are provided as well. The data pulled by Topsy can be sorted by the sort of mention – links, tweets, photos, videos or influencers – and you can drill through those categories to find how the mentions originated.
Topsy has provides comprehensive results – perhaps more data than many of its competitors – but it focuses on the top influencers and conversations, not everything.
@hootsuite Consolidate social media accounts thus managing regular activities become simpler and #convenientClick to Tweet Please!
Hootsuite lets you monitor the most popular social media platforms like LinkedIn, Facebook and Twitter in real time. On Hootsuite you create a “stream” to watch. Add a stream by keywords and brand to monitor what others are saying about you in real-time. You can create multiple streams and upgrade to more powerful versions of the software as well.
Hootsuite also allows you to consolidate your social media accounts to make managing and watching their regular activities simpler and more convenient. Twitter, in particular, is easily managed with Hootsuite. Watch activity both with your hash tag and without it so that you can respond immediately. The weekly analytics report is considered one of the best in the industry and there is a team management facility as well to make using the software with multiple users a simpler task.
@icerocket Useful for #monitoring blog activity and mentions with over 200 million blogs in databaseClick to Tweet Please!
The focus here is on blog activity as well as some social media account monitoring. If you select the Big Buzz options, you’ll see results not just from blogs, but from Facebook, Twitter and some image websites like Flickr as well. You can select the various periods of time you’d like to monitor activity as well.
IceRocket isn’t especially complex for a new user, but it is free and doesn’t even require a login of any kind to use. It is most useful for monitoring blog activity and mentions thanks to the more than 200 million blogs in their database.
@pinnable When anyone #pins from your website, an email is sent to alert you to the activityClick to Tweet Please!
As its name may indicate, PinAlerts is tied to Pinterest more than any other social network. PinAlerts monitors links from your website to your pins. When anyone pins from your website, an email is sent to alert you to the activity.
The timely mention also allows you to establish relationships and conversation with the active pinners to encourage additional pins and perhaps additional site activity as well.
@TweetDeck For beginners, TweetDeck covers the most basic needs of Twitter #monitoringClick to Tweet Please!
An excellent option for beginners, TweetDeck covers the most basic needs of Twitter monitoring. TweetDeck also allows you to schedule tweets to be released at the most optimal times. In addition to scheduling tweets, the website also monitors your interactions and messages.
It tracks your hashtags and can manage multiple Twitter accounts as well if you have multiple accounts across your brand or company platform. While useful, the software is more basic that others on this list and it collects information after the fact, lacking real time updates.
@pinerly The goal for Reachli is to help you find which picture or video was most #effectiveClick to Tweet Please!
Images and videos are included in the social media sphere and must be monitored as well. While some websites manage a collection of sites including some video and image sites, Reachli, formerly Pinerli, is dedicated solely to videos and images. In fact, the biggest claim to fame here is the collection of Pinterest analytics the website can create.
The goal for Reachli is to help you find which picture or video was most effective. It allows you to drill down through the data to find the total number of clicks on the file, the number of views, likes, reshares and how extensive the audience was for every post that is created through Reachli. The stats delivered are shown to you by platform.
@backtweets simply tells you how many people are #talking about your company or you onlineClick to Tweet Please!
A simple software, BackTweets simply tells you how many people are talking about your company or you online. The data here is collected as a sort of tweet archive where you can see who is talking about you or your keyword, what they are saying and how often they are saying it.
Through BackTweets you can also do a bit of digging into URLS that are sent via Twitter as well including the results for full URLS, shortened URLS and the URLS without any sort of prefix, giving you insight into exactly how your keywords are showing up.
@GoogleAlerts It’s free, it’s simple and #updates are sent as it happens or on a daily basisClick to Tweet Please!
Perhaps the original social media alert, GoogleAlerts is a basic alert service that lets you know via email every time a keyword or name is mentioned on a website. GoogleAlerts is an excellent way to stay in touch with news or website updates and posts, but it has a glaring omission where most social media platforms are concerned.
This should be the first step for most companies who are just getting started with monitoring – it’s free, it’s simple and updates are sent to you as it happens or on a daily basis allowing you to get some feedback from the internet about your company.
@buffer Set up tweeting, updating schedule for all accounts, effectively #automating the social media processClick to Tweet Please!
Another good, yet free, website, Buffer is an app that manages multiple accounts across Twitter, Facebook and LinkedIn accounts. The software allows you to set up a tweeting or updating schedule for all of your various accounts, effectively automating the social media process.
All of the posts and updates are collected in a series of analytics as well. For additional features, you can upgrade to a paid account for more benefits and social media access.
@klout Klout shows the influence your Twitter account and Facebook accounts can have on #conversationsClick to Tweet Please!
Klout takes a unique approach to social media, and there is understandably some controversy that comes with this. Klout measures how much “social klout” you have online, assigning you a score based on the company’s own algorithm. Some claim the Klout score is nonsense and others claim that it is rather on point with the various measures.
Klout shows the influence your Twitter account and Facebook accounts can have on conversations. It’s a good way to keep an eye on your brand reputation online through social media and keeping half and eye on the social Klout score can also tell you if your social media campaigns are improving and growing over time.
Setting up social media accounts is easy – just fill out the necessary forms. But using those accounts to accelerate your marketing, build your brand and then interact with customers is more complex. Fortunately, there are many tools to help you manage, post and collect data from your efforts, making your new efforts pay off easily and well.